All posts by Lesley Cornelius

About Lesley Cornelius

Lesley is a digital content copywriter at VPDM who loves researching and writing about any topic. She loves to engage with a variety of audiences and communicate with just about everyone. In her spare time you can find her indulging in literature, music, and movies.

The Classic Strategy: The advantages of Email Marketing

How Effective is Email Marketing in 2017? How it Can Help Your Business

Is Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those years have seen a whirlwind of development that changes with

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Year in Review: 7 Digital Marketing Trends of 2016

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

7 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends of 2016 and using them in our digital marketing strategies

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Here’s What You Don’t Know About Blog Writing Techniques

8 Important Blog Writing Techniques: Why You Need to Forget What You Learned in School

8 Blog Writing Techniques Every Digital Marketer Should Know Forget what your English teacher taught you. That’s right. Blog writing techniques are very different from the traditional writing techniques you were taught in school. So you’ve figured out the basic breakdown of a blog post. Now it’s time to sit down and start writing. But

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Marketing Metrics 101: What Really Matters for Your Social Media Campaign?

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is how you know what you’re doing is working or not,

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The Benefits of Promoted Pins for Canada’s Digital Marketers

Promoted Pins are Now in Canada: What This Means for Digital Marketers

Promoted Pins are Now in Canada Good news, Pinterest lovers and digital marketers! Promoted pins are now in Canada, and you can start using them in your marketing strategy. The popular virtual bulletin board software just announced that promoted pins are now available for Canadian users. Beginning this month, users will now be able to see

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17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

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How to Write a Blog: The Basics all Good Content Writers Know

An Essential Breakdown of How to Write a Blog Post

Blog Writing 101: Essential Information on Creating a Successful Blog So you want to write a blog! Learning how to write a blog post is a fun adventure that’s going to change how you think about the world of digital marketing. Whether you’re writing a personal blog, or you’re doing something for a client business,

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Effective Low Budget Marketing Ideas That are Proven to Impress Your Clients

Do you have a client who is digging in their pockets, but only coming up with dimes and gum wrappers? A shoestring budget can be limiting for any marketing campaign. But it doesn’t have to dampen your strategy. Sometimes clients don’t have the marketing budget that would be ideal to work with. You could be

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Copywriting Crash Course: How to Write a Good Headline

Crafting Catchy Headlines: The Science Behind Success

Did you know that only 2 out of 10 people will read your blog? That’s right: 8 out of 10 will read your headline, but only a quarter of them will continue through. That’s why knowing how to write catchy headlines matters. Writing a good headline is the most important part of the process and

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The Best digital marketing solutions. The Do's and Don'ts of Any Digital Marketing Strategy

Digital Marketing Strategy Guide For Beginners and Professionals

5 Digital Marketing Solutions You Can Implement Today Are you a Toronto or Niagara business owner looking for the best digital marketing solutions to help with your business’s social media strategy? Then you’ve come to the right place. We provide digital marketing services for many businesses between Niagara and Toronto, Ontario, but we’re human too, and not

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