Why Digital Marketing is Vital For Growing Your Business
Where should you spend your marketing budget? Why digital marketing? It’s a tough dilemma for many small business owners and marketers.
The difference between traditional and digital marketing is obvious, but it can be hard to figure out what you need for your business.
Small businesses don’t have the massive marketing budgets that large corporations do. So when it comes time to figuring out where to spend that budget, you need to make a really good decision.
Should you go with digital marketing or traditional marketing?
Let us help you determine the benefits of digital marketing and tell you why digital marketing is the answer your business needs.
Benefits of Digital Marketing vs. Traditional Marketing
In order to fully understand the difference between traditional and digital marketing, we need to go over what each of these styles really are.
The Definition of Traditional Marketing
Traditional marketing includes a variety of print and physical materials that your business would use to spread the word about your product or service.
Here are some examples of traditional marketing:
- Magazine or newspaper ads
- Radio ads
- Direct mail
The Definition of Digital Marketing
Digital marketing consists of the strategic, data-driven marketing campaigns your business does online. This also includes mobile technology.
The most common aspects of digital marketing include:
- Your website.
- Social media platforms such as Facebook, Twitter, Instagram, and Pinterest.
- Mobile apps
- Search engine optimization
- Email marketing
So What’s the Difference?
The difference, on the surface, is pretty obvious. One type of marketing lives on the Internet, while the other exists in the physical world.
But the part of the conversation where some marketers can get confused is the difference in marketing strategy between the two.
Digital marketing is more direct. You form a connection to your customers and have a conversation with them. In short, you’re speaking with them, not to them.
In traditional marketing, you’re speaking to your customers. You’re engaging with your customers and not letting them speak back. Traditional marketing techniques send your message to a wide audience of unqualified people at one time.
One benefit of traditional marketing is that your audience gets a physical copy of your materials that they can keep to look at again. However, this can get pretty costly.
So, in essence, with digital marketing you’re going for connections, and with traditional marketing you’re going for awareness.
The Digital Marketing Statistics Don’t Lie
So why should you create a digital marketing strategy for your business?
80% of consumers use the internet to search for a product or service. Since everyone has a smartphone, or at least a computer, it’s convenient to just jump online and do a quick Google search. If your business isn’t there, you’ll lose out on those consumers.
40% of small business owners say that digital marketing saves them money compared to traditional marketing. For businesses with a smaller budget, digital marketing makes more sense. You get a bigger ROI and spend less on marketing campaigns.
In fact, using digital marketing in your overall marketing strategy can improve your ROI by as much as 300%! You don’t want to miss out on that!
Still not convinced marketing online is right for you? Then let’s go over the benefits of digital marketing.
The Benefits of Digital Marketing
Sure, you reach a larger audience with traditional marketing. But is it the right audience?
Basically, it comes down to quality versus quantity. For digital marketers, the focus should be on the number of quality leads instead of the amount of people who see your content.
Digital marketing lets you connect with your audience emotionally and personally.
And if you make the right connections, your audience will share your content and pass it around to their friends. Do you think people are doing that with your newspaper ad?
Additionally, digital marketing is all about results.
With digital marketing, it’s easy to track where your conversions are coming from. Sure, you can send a print flyer to 3,000 mailboxes, but how are you going to know that it worked?
When you advertise online, you can track every single click. So you won’t be wasting your money on marketing materials that you’re not even sure are working.
If something isn’t working, you can quickly stop or make changes as it’s running. Once you send out flyers, they’re gone and you can’t just stop them.
Therefore, in the long run, digital marketing is better for your budget and your ROI. Especially for a small business that needs to be concerned about every penny.
You’re making connections with customers, reaching targeted audiences that are more likely to convert, and you know where your results are coming from.
How to Start Your Digital Marketing Strategy
A digital marketing strategy is driven by data and focuses on results.
You need to figure out what you want for your business and the resources you have to pull together.
The first thing you need to do is take a hard look at your business and your customer base. You’ll need to create audience personas based on the type of customers you get. Think about who they are and how they think.
Once you understand your audience you’ll be able to figure out your strategy based on how those users are going to act and what you want them to do.
The Bottom Line
Digital marketing is essential for any business in today’s world. If your business isn’t advertising online, you need to start now.
Your audience is waiting for your online content. Start making connections and bridging the gap now. Online, everyone is equal, and your business won’t shrink into the background next to the larger companies.
If you’re just starting to venture out into the world of digital marketing and need help taking those initial steps, we can help!
The VPDM team of Google AdWords and Google Analytics Certified professionals are ready to help you develop a digital marketing strategy that focuses on content, search, and social marketing to give you proven results.
We’re always willing to chat about all things digital marketing and SEO!
Give us a call or send us a message and our team will be happy to sit down with you and help get your strategy on track.
Contact us today to request a quote!