Digital Marketing Strategy Guide For Beginners and Professionals

The Do's and Don'ts of Any Digital Marketing Strategy. VPDM's best digital marketing solutions for Toronto businesses.

5 Digital Marketing Solutions You Can Implement Today

Are you a Toronto or Niagara business owner looking for the best digital marketing solutions to help with your business’s social media strategy? Then you’ve come to the right place.

We provide digital marketing services for many businesses between Niagara and Toronto, Ontario, but we’re human too, and not perfect!

Sometimes, we all make the smallest digital marketing mistakes and then kick ourselves later for not realizing what we were doing. Even the most expert marketers do it from time to time.

Here’s how you can avoid making simple mistakes and boost your digital strategy. All you have to do is follow a few basic do’s and don’ts that we’ve outlined for you here.

1. Content Writing

Do: Edit and proofread!

Always make sure you have your work checked. If you don’t have an editor or a proofreader, take a break and then come back to edit your content.

You can even ask a friend to look at it. Just get it looked at.

Nothing is more damaging to your credibility than a giant typo sticking out of the middle of a paragraph. This goes for social media, too. It makes you look sloppy, unintelligent, and clueless.

If your audience sees that you’re posting things with typos, grammar errors, and punctuation mishaps, they’re not going to take you seriously because it looks like you just threw something together that you don’t really care about.

The Do's and Don'ts of Any Digital Marketing Strategy

Don’t: Write Like a Novel

Stay away from overuse of literary devices. People who come to read a blog aren’t coming because they appreciate your use of metaphor, imagery, or symbolism. They’re coming because they want to learn about something or they want advice.

No one wants to read “the flames of the campfire dance like leaves in the wind, reflected on the cold, stone walls” when they were just looking for “how to use kindling to make a campfire.”

The difference is that blogs are short and sweet, while novels are lengthy engaging. Novels are meant to transport you to another, fictional world where you can lose yourself in the story. Blogs are primarily used to inform, educate, or tell a short story.


2. Design

Do: Use Bold Colours and Simple Graphics.

Just because something is eye catching doesn’t mean it has to be complicated. Often, the simplest designs are the ones that resonate the most with users. They can understand them and take in the message without looking at 20 different things at once.

Simple designs are cleaner looking, which makes your brand look more appealing in the long run.

When it comes to using images, if you’re going to use stock photos make sure you’re using them properly and effectively. Don’t just pick one, throw it in with some text and then post.

Consider what your marketing message is, how you want it to come across, and the nature of the image in relation to your product or brand. Then select your images wisely and accordingly.

The Do's and Don'ts of Any Digital Marketing Strategy

Don’t: Try All The Fancy Tricks You Can Think of

Fancy tricks and complicated graphic techniques are really only worth it if you’re working for a big budget client. However, chances are you’re not on the marketing team for Coca Cola. So it’s important to work with what you have.

In the time that it takes you to pump out a flashy graphic and use all the fun tricks in Photoshop, you could have created multiple more simple graphics. Time is money, and in the digital marketing industry it’s all about both of those things.

Additionally, people don’t want to dig through the images and designs to figure out what the ad is saying. They want the message delivered to them right away, so they can make a decision within the limits of their attention span, without too much effort.


3. Engagement

Do: Follow and Flush

When you first start out, or if you’re running a small business account that lacks a large following, it can be hard to get your account off the ground. This mostly goes for Twitter and Instagram.

Follow and flush means following other accounts and then unfollowing the ones who don’t follow you back within a reasonable amount of time. Some good accounts to follow are other people, businesses, influencers, and organizations in your industry or community.

There are some tools you can purchase or try that will help you follow and flush on different social media platforms. For example, Tweepi is a free tool that lets you search for your competition on Twitter and then follow their followers.

For more social media marketing tools that will definitely help your social marketing, check out @VeePopat’s article on

The Do's and Don'ts of Any Digital Marketing Strategy

Don’t: Ignore Your Audience

You know that message response time on Facebook that tells users how long it takes your brand to typically respond? There’s a reason for that. And there’s a reason you want it to be quick.

If someone sends you a message, answer it as best you can in a short time frame. People like to know that their concerns are a priority to your brand, and that you’re eager to listen to what they have to say.

Even if you’re just liking comments on a Facebook post, it’s important to acknowledge when people are interacting with you and engaging with you on social media.


4. Targeting

Do: Know Your Audience

The better you know your target audience, the more likely you can figure out how they act and how they’re going to react to your content.

Audience insights are an excellent way to figure this out. Google Analytics shows some really interesting information about the behaviour of your audience and what kind of people are coming to your page.

Audience demographics are also key for understanding who you’re sending your material to. If your audience is millennials, you’re going to cater toward the stereotype that they have short attention spans. Therefore, you’re going to create “skimmable” content  they can absorb quickly.

The Do's and Don'ts of Any Digital Marketing Strategy

Don’t: Be Overly Broad When You Target Ads

If you’re new to the game, you might think that a larger audience is better because you’ll reach more people. It would make sense to anyone who didn’t know better.

But experienced digital marketers know this isn’t the case. It’s better to be more specific with your target audience.

The more you target your ads the more likely you’re sending it to people who are actually going to be interested in your product. This means more conversions for the money you spend!


5. Conversions

Do: Enhance the User Experience

One thing that really makes people convert after a click through your website is a fantastic user experience.

Some people think a website should be exciting and punchy, with tons of in-your-face graphics. But these websites make it harder for the average user to click through and find what they’re looking for.

The easier you make it for your audience to navigate through your website, the more likely they’ll convert. It’s as simple as that.


Don’t: Overlook the Call to Action

Your call to action is the ultimate deal closer. If it’s not effective enough, you won’t make the conversion.

It has to have a sense of urgency, exclusivity, or satisfaction. Your call to action button has to be something that your audience is going to want to click on, and those are the 3 main techniques that are proven to get this to happen.

Calls to action are best when they’re simple and to the point. Some examples of effective words to use in your call to action phrases include “guarantee,” “free,” “last chance,” and “don’t miss out.”

For more tips on how to write an effective call to action, check out VPDM’s insights on 20 Foolproof CTA examples.

The Rundown

Knowing the do’s and don’ts of digital marketing strategy is important for boosting your business, whether it’s personal or corporate. It’s all a learning process, avoiding the obvious mistakes gives you a leg up on the competition.

So, now that you know what to do and what not to do, it’s time to put it into practice.

Not sure where to start? VPDM can help you build a custom digital strategy for your business. Our team of experts will give you the right advice and support to make sure you succeed.

Contact us today for a consultation, expert advice, or to request a quote.

Digital Marketing Company Toronto Niagara and St. Catharines. VPDM Digital MArketing & SEO.