How to Pass the Google Analytics Certification Exam

The Google Analytics Certification Exam: Here’s Why it’s Worth it for Digital Marketers

Why All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital marketing campaigns, GA would be my answer without hesitation. During

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7 Top Tips for Social Media Marketing. VPDM Digital Marketing and SEO Toronto, Niagara.

7 Simple Tips For Social Media Marketing & Promoting Your Content

Tips for Social Media Marketing, Advertising, & Content Promotion If you’re looking for successful tips for social media marketing, advertising, and content promotion, you’ve landed in the right place.  If you’re creating relevant, useful, and high quality content, just because you build it (publish it), it doesn’t mean your target will know where to find it or

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Average Click Through Rate and Other Google AdWords Benchmarks

How to Maximize the Average Click Through Rate For Your Industry

What’s the Average Click Through Rate for Your Industry? Google AdWords costs are almost as confusing as learning how to manage a Google Adwords CPC/PPC campaign. Your business needs to know the overall cost of a Google AdWords campaign, their AdWords cost per impression, and their average click through rate on each Ad and each

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SEO Best Practices Checklist 2016 VPDM Digital Marketing St. Catharines

The Quick and Easy SEO Checklist for 2016

Introducing Your 2016 SEO Best Practices Checklist SEO stands for search engine optimization. If you’ve ever tried to optimize your website, or just web page, you’ll likely appreciate a checklist for SEO best practices, and we have an excellent SEO checklist for you below in this article! SEO has both a technical and creative side to

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Google My Business Launched Today

Google My Business Tool Helps Small Businesses Connect With Customers

Have You Heard of Google My Business? Google launched a really cool new tool today to help small businesses connect with their customers. Google My Business is the name they’ve given this new product and they say it will allow local small business to connect with customers using Search, Maps, and of course, Google+. This

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+Post Digital Ads on Google+

Google+ Posts Can Now Be Promoted Digital Ads

Google’s Digital Ads On Steroids Google just cemented itself to be a dominant, if not the dominant, force in digital ads if not digital advertising overall. Last week, Google announced +Post ads are now available on Google+ Pages within the Google Display ad network. This means Google+ has officially started selling digital ads on it’s

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Google Changes Adwords UI

Google AdWords Changes: New Look, Simpler Navigation

Google Revamps and Changes Google AdWords UI Today Google announced a new look and simpler navigation will be rolling out in their AdWords product. This redesign bring AdWords into a similar design with Google’s other products like Search, Maps, and Gmail. The new look change is simple but much needed. The tools and reports are

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