Digital Marketing

Marketing Metrics 101: What Really Matters for Your Social Media Campaign?

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is how you know what you’re doing is working or not,

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The Benefits of Promoted Pins for Canada’s Digital Marketers

Promoted Pins are Now in Canada: What This Means for Digital Marketers

Promoted Pins are Now in Canada Good news, Pinterest lovers and digital marketers! Promoted pins are now in Canada, and you can start using them in your marketing strategy. The popular virtual bulletin board software just announced that promoted pins are now available for Canadian users. Beginning this month, users will now be able to see

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17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

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How to Write a Blog: The Basics all Good Content Writers Know

An Essential Breakdown of How to Write a Blog Post

Blog Writing 101: Essential Information on Creating a Successful Blog So you want to write a blog! Learning how to write a blog post is a fun adventure that’s going to change how you think about the world of digital marketing. Whether you’re writing a personal blog, or you’re doing something for a client business,

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Effective Low Budget Marketing Ideas That are Proven to Impress Your Clients

Do you have a client who is digging in their pockets, but only coming up with dimes and gum wrappers? A shoestring budget can be limiting for any marketing campaign. But it doesn’t have to dampen your strategy. Sometimes clients don’t have the marketing budget that would be ideal to work with. You could be

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Rebranding Your Business VPDM Digital Marketing Niagara Falls

The Importance of Re-branding Your Company

Re-branding Your Business When a company looks at their existing marketing materials (logos, messages, website, brochures, videos, etc.) they may wonder why some, maybe all of these components are in need of a revamp. In fact, sometimes the existing brand has been successful for years; it seems almost ridiculous to seek out change. So why

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Innovate Niagara Learn@Lunch with VPDM Digital Marketing St. Catharines, Niagara

Innovate Niagara Learn@Lunch with VPDM Digital Marketing

Learn at Lunch Topics: SEO and Social Media Marketing – B2B/B2C We’re excited to be part of the next Learn@Lunch by @InnovateNiagara on August 6, 2015. This highly informational event runs from 12:00pm – 1:30pm at Niagara College, 300 Woodlawn Road, Room B16 (Black Walnut Building) in Welland, ON. If you’re looking for educational, informative,

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how to use snapchat for business

How to Use Snapchat for Business

Snapchat as a Marketing Tool Snapchat is one of the newest and most domineering social media crazes to hit the digiverse with an estimated total of over 60 million app downloads thus far. If you are not a Snapchat user, there is a strong chance that you have still heard of it. Snapchat involves instantaneous back

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Mobile Marketing Statistics What They really mean

6 Mobile Marketing Statistics (And What They Really Mean)

“Numbers never lie” is the mantra every digital marketer should live by. Making a decision without checking the data is a big no-no. With the explosion of mobile phone use in the last decade, marketers need to know the way the industry is heading, and how they can harness the power of the mobile phone

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Video marketing strategies with Meerkat and Periscope

New Meerkat Embedded Video Player Just Changed Your Video Marketing Strategies

The simplicity of live streaming has changed the way people everywhere are broadcasting and consuming video for good.  It’s also changed the video marketing strategies we use with our client’s. Now Meerkat has just unveiled the next stage in the evolution of the live stream video with its new embeddable player. Let’s take a quick look at a few

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