Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is how you know what you’re doing is working or not,
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Promoted Pins are Now in Canada Good news, Pinterest lovers and digital marketers! Promoted pins are now in Canada, and you can start using them in your marketing strategy. The popular virtual bulletin board software just announced that promoted pins are now available for Canadian users. Beginning this month, users will now be able to see
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17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To
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Blog Writing 101: Essential Information on Creating a Successful Blog So you want to write a blog! Learning how to write a blog post is a fun adventure that’s going to change how you think about the world of digital marketing. Whether you’re writing a personal blog, or you’re doing something for a client business,
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Do you have a client who is digging in their pockets, but only coming up with dimes and gum wrappers? A shoestring budget can be limiting for any marketing campaign. But it doesn’t have to dampen your strategy. Sometimes clients don’t have the marketing budget that would be ideal to work with. You could be
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Re-branding Your Business When a company looks at their existing marketing materials (logos, messages, website, brochures, videos, etc.) they may wonder why some, maybe all of these components are in need of a revamp. In fact, sometimes the existing brand has been successful for years; it seems almost ridiculous to seek out change. So why
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Learn at Lunch Topics: SEO and Social Media Marketing – B2B/B2C We’re excited to be part of the next Learn@Lunch by @InnovateNiagara on August 6, 2015. This highly informational event runs from 12:00pm – 1:30pm at Niagara College, 300 Woodlawn Road, Room B16 (Black Walnut Building) in Welland, ON. If you’re looking for educational, informative,
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Snapchat as a Marketing Tool Snapchat is one of the newest and most domineering social media crazes to hit the digiverse with an estimated total of over 60 million app downloads thus far. If you are not a Snapchat user, there is a strong chance that you have still heard of it. Snapchat involves instantaneous back
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“Numbers never lie” is the mantra every digital marketer should live by. Making a decision without checking the data is a big no-no. With the explosion of mobile phone use in the last decade, marketers need to know the way the industry is heading, and how they can harness the power of the mobile phone
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The simplicity of live streaming has changed the way people everywhere are broadcasting and consuming video for good. It’s also changed the video marketing strategies we use with our client’s. Now Meerkat has just unveiled the next stage in the evolution of the live stream video with its new embeddable player. Let’s take a quick look at a few
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