If you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos, lead ad forms and Facebook Canvas. Rejoice! This is wonderful
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Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is how you know what you’re doing is working or not,
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How Facebook Video Metrics Can Help Your Social Media Marketing Are you using your Facebook video metrics and other Facebook analytics data to help amplify your brand on social media? Facebook is the ultimate platform that all digital marketers should be utilizing. Sharing videos on Facebook in particular is a great and effective way to get
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Time For Your Facebook Video Marketing Strategy With some announcements made recently, Facebook’s video experience is kicking it into high gear and ready to take on YouTube. Is your facebook video marketing strategy ready? YouTube being the second largest search engine in the world, and obvious leader in video viewing, Facebook intends to have their new
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How To Track Your Facebook Marketing As a social media marketing and SEO service provider, I can tell you that tracking the return on investment (ROI) for my client’s Facebook marketing is challenging. I hear this from potential clients each week as they struggle with the multiple metrics and variables that need to be considered
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Considering Abandoning Facebook? Over the past few months, pretty much every brand and social media marketing agency has considered abandoning Facebook because of the volatile relationship most social marketers have developed with the social network. This relationship, in the context of a Facebook status update, would most certainly be “It’s Complicated”. The truth is, we’re all
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Your Facebook Organic Reach May Decrease More If you’re a manager of a Facebook Business Page and you’re regularly monitoring your analytics, or what Facebook calls, your Page Insights, you’ve likely been frustrated to see that your organic reach has been steadily decreasing for most of 2013. This is all due to Facebook’s EdgeRank algorithm
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FaceBook EdgeRank RIP? The other day in a client meeting I was discussing Facebook and how you must advertise on Facebook in order to grow your fan likes and your reach. Gone are the days of old (2-3 years ago maybe) when you were actually able to build a Facebook fan following organically. In this
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Welcome To Instagram Advertising You just knew Instagram advertising was coming at some point. When Facebook purchased Instagram for $1 Billion in April 2012, you just knew the photo sharing social network would roll out an advertising model eventually, and likely sooner than later. It turns out it was sooner. In September of this year,
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Social Media Recommendation Is Social Media ROI If you’re like me you were shocked and pleasantly surprised when you read this title of this post. There is a lot of unseen value in social media ROI. According to a recent study by the Internet Advertising Bureau, 90 per cent of consumers who interact with a
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