Your Destination Marketing Strategies Need Social Media Are you involved in crafting and managing social media and content marketing for in the tourism industry, particularly with destination marketing? If so, I’m sure you already know how vital social media is as a research tool for consumers and travellers alike. The traveller will certainly use social
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How To Reach Travellers on Facebook It’s no secret that people love sharing their vacation and travel photos on Facebook. Did you know that the world’s largest social network revealed that people will share more of their travel and vacation photos on Facebook than anywhere else. If you’re like me, you’ve likely been exposed to
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Online Reputation Management Social media is evolving at breakneck speed but one thing that has always remained constant is your personal or corporate brand reputation. Even as early as 2002 when Friendster was born, and on to 2003 with MySpace, personal online reputation was always an important asset for any online user to have. However,
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Using Twitter For Restaurants Did you know that this week is #RestaurantWeek on Twitter? Me neither, but now we both do. In celebration of this (annual?) event, Twitter created an Infographic which reveals 10 exciting facts about food and using Twitter for Restaurants. We’ll get into to those 10 facts in just a moment, but
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Calculating ROI on SEO Can Be Easy Search Engine Optimization, or SEO, is becoming a major part of any businesses digital marketing strategy. For some companies, website optimization has always been a priority. Search Engine Marketing, or SEM as a whole, should always be a significant part of your marketing plan because people will always turn
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Twitter Study Proves Brand Tweets Drive Consumer Action Interesting news from Twitter this week that should appeal to social media marketers, consultants, agencies and their clients. They partnered with The Advertising Research Foundation, FOX, and DB5 to conduct a study entitled “Discovering the Value of Earned Audiences – How Twitter Expressions Activate Consumers.” The good
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Gone in 60-Seconds Those of a certain age will remember the industrial revolution and how it changed the world as we know it. It was incredible. But the industrial revolution was nothing like this current digital revolution we’re experiencing. Digital marketing and social media have been around, albeit in infancy, for the last 10-15 years.
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LinkedIn Marketing On Steroids LinkedIn and an optimized LinkedIn marketing strategy should become your bff’s. From what I’ve seen, most social media consultants in the Niagara region, Hamilton, Toronto, and GTA aren’t using LinkedIn marketing nearly as much as they should. Facebook and Twitter are your mainstays, but for me personally and professionally, I’ve been
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SEO Services & Tactics for 2014 To learn Search Engine Optimization is not an easy task for anyone these days. Particularly if you’re a business owner. You likely have received, almost daily, emails from search engine consultants offering SEO services telling you about recent Google algorithm changes like Panda and most recently Hummingbird. This stuff is confusing
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Digital Marketing Objectives & Challenges There’s no doubt you’re seriously considering your digital marketing efforts for this year. If you haven’t strategized and executed a plan already, you’re hopefully close to finishing your reasearch and laying out your tactics. Below you’ll find a handy infographic from Webmarketing123.com that outlines what’s working and what’s not and
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