Year in Review: 7 Digital Marketing Trends of 2016

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

7 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends of 2016 and using them in our digital marketing strategies

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how to create content for social media

Marketing to Today’s Audience: 9 Ways to Create Quick Content for a Short Attention Span

9 Best Answers to How to Create Content for Social Media With any small business today, either you or your social media marketing agency needs to know exactly how to create content for social media, quickly. Generating relevant and engaging content for social media for a finicky generation is not a quick & easy task. It’s also no

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Why Should My Business Use Instagram and Snapchat. How to use Instagram stories.

Should I Incorporate Instagram Stories in My Digital Marketing Strategy?

How to Use Instagram Stories For Your Business By now, you have inevitably heard about, or have even tried, Instagram Stories or have begun to wonder how to use instagram stories for your business marketing.  It’s hard to ignore the fact that the entire concept is a knock-off of Snapchat’s popular “story” feature. However, we

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Mobile Friendly Websites or Else Says Google. VPDM Digital Marketing Toronto, Niagara.

Mobile Friendly Websites Will Rank Higher in Mobile Searches

New Mobile Algorithm Makes Mobile Friendly Websites a Must The latest mobile algorithm update from Google makes this one fact absolutely clear. Google is dead serious about ranking mobile friendly websites much more favourably (read “higher”) in search results. If you remember Mobilegeddon from last year, you’ll already understand that mobile friendly websites are an official

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30 UX Statistics You Dont Want To Miss VPDM Digital Marketing St.Catharines

Top 30 UX Stats Your Competition Doesn’t Know About…Yet

The Elements of User Experience That Matter in 2016 If your website has been ignoring any of the elements of user experience, that Google deems to be important, you could be losing out on tons of qualified traffic. Today, and going into 2016, having a mobile-friendly website is more important than ever. For example: Starting April 21st,

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Sponsored Instagram Ads: The New Way To Advertise VPDM Digital Marketing St. Catharines

Canada Introduces Sponsored Instagram Ads for Business

Sponsored Instagram Posts For Canadian Companies I’m sure you’ve been wondering what the hype is about the new sponsored ads on Instagram. Well, the wait is finally over! Instagram has enabled businesses to have the ability to include ads in their Instagram feed. Popular American brands such as Stella Artois, American Express, Starbucks and Mercedes

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Mobile Marketing Strategy and Trends for 2016. Local SEO is a Priority!

Google Says Step Up Your Mobile Marketing Game Or Else

Now more than ever, a mobile marketing strategy should be a vital part of any business’s digital marketing strategy moving into 2016. Google is paying attention to mobile marketing trends, this means you should too. Mobile Marketing Trends for 2016 Remember the times I’ve repeated that businesses and brands should look at Google as a “referral engine” and not

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Google Penalty Check. A New Penalty is Announced.

Google Announces a Brand New Penalty

Google Penalty Check. A Brand New Penalty Announced. It’s an exciting time of year. It’s actually my absolute favourite time of year – the Fall. It’s a time of change, and one of the most beautiful as well as motivating times of year for me. In the world of SEO and search engine marketing (SEM),

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Why Pinterest Search Can Do What Google Can Not

I Say Pinterest is the Second Largest Search Engine in the World

Pinterest Search Does What Google Can’t  You may not have realized it but I’m hear to tell you that Pinterest is the 2nd largest search engine in the world, that Google doesn’t own. When looked at from a strictly mobile search perspective, this is most certainly the case. Trust me, Pinterest search is a big

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google's search engine ranking factors 2015

User Experience Tops the List of Google’s Search Engine Ranking Factors 2015

The Future of SEO as I See It You’re about to learn about the future of SEO and search engine ranking factors 2015 in less than 10 minutes. With the many Google algorithm changes over the last 18-24 months, understanding the future of search marketing, website and search engine optimization is a huge competitive advantage

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