Music

10 Reasons to Be Excited for New MySpace

Ok, I’m excited for the New MySpace (or Myspace I think). I really am. Maybe it’s because I want to see the underdog, the former market leader (albeit there was no competition during their peak), return to glory with a kick ass, brand new design, next level, forward thinking, high-tech social network! I think I ‘m working myself up

Continue reading »

Spotify Transitions from Streaming Music Service to Music Platform

Have you moved into the world of music streaming and music subscription services as your go-to as opposed to your default iTunes or even YouTube for that matter? There are a few major players with some unique offerings: Pandora, Rhapsody, MOG, Rdio, The Vault (HMV), Grooveshark, LastFM, Slacker, Songza, Spotify, and many others I haven’t mentioned. There’s even

Continue reading »

Instagram Introduces Web Profiles

I guess it was only a matter of time. I’m very pleased that Instagram has now started to rollout web profiles which now makes them even closer to being a true ‘social network’.  This is also great news for brands and bands. Hypebot has more on this story. “Yesterday Instagram announced the rollout of web

Continue reading »

The Value Of Storytelling In Music Promotion

Storytelling in advertising and promotion is nothing new. Brands have been doing it for decades. The reasoning was that to stand out and be remembered from all other advertising was to create an emotional connection with the public that would place the brand in a positive, friendly context with the consumer. Bands can learn from this in many ways.

Continue reading »

How To Increase You Views On YouTube

Hypebot shares a few tips on how to increase your views on YouTube. Reading through this list it’s interesting to see how SEO and generally optimizing your video’s with smart, intelligent, provoking copywriting is essentially the key. Having said that, the article also clearly states that first and foremost (and most important) “is to create high

Continue reading »