How to market on Pinterest and develop a social media strategy for business.

Pinning is Winning: How to Market on Pinterest

How to Market on Pinterest And Reach More Customers Pinterest is a world of ideas, from DIY projects to new fashion looks. That’s why learning how to market on Pinterest is essential for your business. Some digital marketers tend to stay away from marketing on Pinterest because they think it’s only used by stay at

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The Benefits of Promoted Pins for Canada’s Digital Marketers

Promoted Pins are Now in Canada: What This Means for Digital Marketers

Promoted Pins are Now in Canada Good news, Pinterest lovers and digital marketers! Promoted pins are now in Canada, and you can start using them in your marketing strategy. The popular virtual bulletin board software just announced that promoted pins are now available for Canadian users. Beginning this month, users will now be able to see

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Social Media Image Sizes Chart VPDM Digital Marketing

Stop Guessing at Social Media Image Sizes

A Guide to Social Media Image Sizes When it comes to sharing content on social media, there’s no doubt that content with images which fit optimal social media image sizes get more engagement. Studies have shown that images are much more easy to consume for users. Marketers are able to use this to their advantage to

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Never Market on Pinterest To Only Women Again

Introducing Pinterest For Men

Pinterest, the second largest search engine in the world (not owned by Google) has been highly criticized over the years for being a women’s social network. The platform has been dominated by pictures of weddings, crafts, healthy recipes and more. However, the dichotomy on Pinterest is changing. But why? Why Are Men Using Pinterest? With

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Why Pinterest Search Can Do What Google Can Not

I Say Pinterest is the Second Largest Search Engine in the World

Pinterest Search Does What Google Can’t  You may not have realized it but I’m hear to tell you that Pinterest is the 2nd largest search engine in the world, that Google doesn’t own. When looked at from a strictly mobile search perspective, this is most certainly the case. Trust me, Pinterest search is a big

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Employees cell phones at work

Encouraging Employees to Use Cell Phones

Should Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even horror house attractions. Almost every employer in every field has

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Engaging Social Media Post - VPDM

How To Create Engaging Social Media Posts The Easy Way

Engaging Social Media Posts Aren’t Easy To Create As social media marketers, we’ve all been there. It is time to schedule a post, and your mind draws a blank. How do I make this post engaging? How do I make it click worthy? Am I using proper grammar? We know the feeling, and it’s a

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when was social media first introduced

When Was Social Media First Invented?

Was social media even called social media in 2004? I say it wasn’t. It’s not that difficult to find resources about the history of social media or the definition of social media, but it is challenging to pinpoint where and when was social media first invented. The same can be said for using marketing in social

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Social Media Analytics Monitoring

If You Love Social Media Analytics You’re Gonna Love This

Social Media Analytics For Better Social Media Monitoring In the world of digital marketing, social media monitoring your social media analytics is the only way to get a true understanding of your ROI. Today we discuss how two essential social media marketing platforms have made it much easier for everyone to monitor their social media

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Pinterest marketing and how to increase your sales.

How To Suck At Pinterest Marketing

Selling Products With Pinterest Marketing Are you focusing on a Pinterest marketing strategy? Do you plan to sell your products on Pinterest? What about Instagram? Do you have a focused and targeted content strategy that includes website referrals and e-commerce? If not, keep reading… Today I want to talk about Pinterest marketing and why one

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