Social Media Optimization (SMO)

Why Should My Business Use Instagram and Snapchat. How to use Instagram stories.

Should I Incorporate Instagram Stories in My Digital Marketing Strategy?

How to Use Instagram Stories For Your Business By now, you have inevitably heard about, or have even tried, Instagram Stories or have begun to wonder how to use instagram stories for your business marketing.  It’s hard to ignore the fact that the entire concept is a knock-off of Snapchat’s popular “story” feature. However, we

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Getting Smart with Social Media: 7 Ways on How to Improve Social Media Engagement

How to Improve Social Media Engagement in 7 Easy Steps

7 Foolproof Tips on How to Improve Social Media Engagement Have you and your digital marketing company laboured over tactics on how to improve social media engagement? There’s no doubt that social media is an essential aspect of today’s marketing. In fact, it is estimated that there will be 2.67 billion social network users around the globe in

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Facebook video metrics and Facebook analytics are important for your digital marketing strategy.

Making Sense of Your Facebook Video Metrics, Engagement and Analytics

How Facebook Video Metrics Can Help Your Social Media Marketing Are you using your Facebook video metrics and other Facebook analytics data to help amplify your brand on social media? Facebook is the ultimate platform that all digital marketers should be utilizing. Sharing videos on Facebook in particular is a great and effective way to get

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Put a Smiley Face on it: How Digital Marketers Can Get on Board With Emoji Marketing

How to Use Emoji Marketing Through Social Media With Credibility Every day, 6 billion emojis are sent across the world through mobile apps and messaging platforms. As a result, emoji marketing through social media has become an increasingly popular way for digital marketers to connect with audiences. There are enough emojis to create entire conversations, stories,

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13 of the best paid and free keyword research tool for every digital marketers SEO tool kit. VPDM SEO and Digital Marketing Toronto.

The 13 Best Keyword Research Tools Every Digital Marketer Should Know

When You Need to Find a Free Keyword Research Tool Keeping up with trending topics and popular keywords is a vital part of increasing your social media presence. But finding paid or free keyword research tools, and conducting strong keyword research, can also be difficult if you don’t have a good starting point. The best way

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Instagram marketing tips from VPDM Digital Marketing and SEO Toronto

Instagram’s Latest Updates: How they Affect Us & You

Instagram Marketing Tips You Haven’t Heard About…Yet Instagram is undergoing major changes this year and any insightful Instagram marketing tips will help every business that uses the rapidly growing platform. Since early 2016 the app has been implementing some pretty big alterations to their appearance and functions. At the beginning of March, Instagram introduced a

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Website User Experience Tips and Tricks. A checklist from VPDM Digital Marketing and SEO.

13 Lucky Website User Experience Tips to Win the #UX Game

User Experience Tips and Tricks to Rock Your User’s Experience on Your Businesses Website Did you know that an overwhelming majority of websites today fail at User Experience (UX). Here’s to hoping your doesn’t fall into that category. That’s why we created this informative infographic that quickly details some very interesting website user experience tips and

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A woman is punching a man, angry about losing her social media followers

5 Ways To Alienate and Infuriate Your Fans and Followers

Social Media Fans and Followers: It’s So Easy To Lose Their Valuable Loyalty Building a following — a fanbase of social media fans and followers — isn’t easy. It takes time; countless hours of thinking of best practices, researching what your target audience consumes most, and meticulously studying analytics to understand literally everything about how your content

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9 Creative social media marketing ideas. Social Advertising Company Toronto, St. Catharines, Niagara VPDM

Top 9 Secrets To Rock Social Media Advertising Like a Pro

  Social Media Advertising: Crash Course Does your business have a social media marketing strategy? Does your digital marketing and social media agency need new creative social media marketing ideas? Social media advertising has, in recent years, blown up, and corporations, large and small, have taken notice. Studies show that average spending on social media advertising

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B2B Content Marketing Infographics VPDM SEO Toronto

13 Content Marketing Trends for 2016 [Infographic]

What The Best B2B Content Marketing Infographics Teach Us What are the biggest content marketing trends that will dominate 2016? How important is content marketing to SEO and overall website optimization? And by the way, where can i find b2b content marketing infographics? If you’ve found yourself asking these questions, I believe we have something that will help

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