Social Media

How to share a story on Facebook. VPDM Digital Marketing Agency Hamilton, St. Catharines, and Toronto.

Facebook Stories 101: How This New Feature Can Help Your Business

How To Share a Story On Facebook Remember how Instagram incorporated the stories feature from Snapchat? Now, the stories feature is being used on yet another platform! Ever ask yourself how to share a story on Facebook? That’s right. Facebook is introducing stories, too. But what are Facebook Stories and can i make a Facebook Story

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The Difference Between Traditional and Digital Marketing. SEO Company and PPC Agency Toronto, Hamilton and Niagara.

Is Digital Marketing Worth it? The Difference Between Traditional and Digital Marketing

Why Digital Marketing is Vital For Growing Your Business Where should you spend your marketing budget? Why digital marketing? It’s a tough dilemma for many small business owners and marketers. The difference between traditional and digital marketing is obvious, but it can be hard to figure out what you need for your business. Small businesses don’t have

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How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customers

Social Media Marketing 101: How to Emotionally Connect With Customers

Have you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and waits. And our hearts are broken watching him. That, fellow

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Year in Review: 7 Digital Marketing Trends of 2016

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

7 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends of 2016 and using them in our digital marketing strategies

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How to Use Facebook Custom Audience

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

If you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos, lead ad forms and Facebook Canvas. Rejoice! This is wonderful

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Marketing Metrics 101: What Really Matters for Your Social Media Campaign?

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is how you know what you’re doing is working or not,

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17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

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The Best digital marketing solutions. The Do's and Don'ts of Any Digital Marketing Strategy

Digital Marketing Strategy Guide For Beginners and Professionals

5 Digital Marketing Solutions You Can Implement Today Are you a Toronto or Niagara business owner looking for the best digital marketing solutions to help with your business’s social media strategy? Then you’ve come to the right place. We provide digital marketing services for many businesses between Niagara and Toronto, Ontario, but we’re human too, and not

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how to create content for social media

Marketing to Today’s Audience: 9 Ways to Create Quick Content for a Short Attention Span

9 Best Answers to How to Create Content for Social Media With any small business today, either you or your social media marketing agency needs to know exactly how to create content for social media, quickly. Generating relevant and engaging content for social media for a finicky generation is not a quick & easy task. It’s also no

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Creative Design Secrets: Why Copy and Design Matter

Copy vs. Design: Where to Focus Your Digital Marketing Strategy

Copy vs. Design: Which is More Important? What’s the most important part of your marketing strategy? This is a debate that’s been around since the dawn of digital marketing. It can be hard to determine where your emphasis should be when you’re creating a strategy, but it’s important to be aware of these things when

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