17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

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How to Tweet GIFS on Twitter. VPDM

Enhance Your Marketing on Twitter By Using GIFS

How to Tweet Gifs on Twitter Over a year ago, Twitter announced that they will be allowing users to post GIFS – however, not very many users are jumping on the bandwagon. Although GIFS are popular on other social media platforms, it doesn’t seem to be growing on to Twitter and that may be because

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Social Media Image Sizes Chart VPDM Digital Marketing

Stop Guessing at Social Media Image Sizes

A Guide to Social Media Image Sizes When it comes to sharing content on social media, there’s no doubt that content with images which fit optimal social media image sizes get more engagement. Studies have shown that images are much more easy to consume for users. Marketers are able to use this to their advantage to

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Stars Became Hearts On Twitter VPDM Digital Marketing St.Catharines

Twitter Changes Favourites To Likes

Most Twitter users have already noticed. Because it’s big news when Twitter changes favourites to likes and stars to hearts in their feeds. If you did miss it basically where you now see a heart to like a tweet, you used see a star to favourite. This big question for us now is how this affects digital

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Video marketing strategies with Meerkat and Periscope

New Meerkat Embedded Video Player Just Changed Your Video Marketing Strategies

The simplicity of live streaming has changed the way people everywhere are broadcasting and consuming video for good.  It’s also changed the video marketing strategies we use with our client’s. Now Meerkat has just unveiled the next stage in the evolution of the live stream video with its new embeddable player. Let’s take a quick look at a few

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Periscope App Marketing VPDM

5 Reasons Your Brand Needs A Periscope Marketing Strategy

It is no secret that great video content will spread across social media like wildfire.  After all, who hasn’t seen Charlie Bit My Finger, or Sneezing Panda? For years, brands have been utilizing the power of video to launch new products, and revolutionize the old ones.  Until recently, they’ve been doing so on the tried

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Employees cell phones at work

Encouraging Employees to Use Cell Phones

Should Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even horror house attractions. Almost every employer in every field has

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Engaging Social Media Post - VPDM

How To Create Engaging Social Media Posts The Easy Way

Engaging Social Media Posts Aren’t Easy To Create As social media marketers, we’ve all been there. It is time to schedule a post, and your mind draws a blank. How do I make this post engaging? How do I make it click worthy? Am I using proper grammar? We know the feeling, and it’s a

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The 10 Types of Twitter Cards Defined

10 Types of Twitter Cards Defined

This is a Part 2 of a 3-Part series, researched and written by Matthew Johnson. Matthew is one of VPDM Digital’s 2014 student interns. He’s also a fourth year Brock University Student, specializing in Business Communications. Today, Matthew will define the 10 different types of Twitter cards that business can use to increase social engagement and

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What Are Twitter Cards and How Do They Work?

What Are Twitter Cards and How Do They Work?

  This is a 3-part series, researched and written by Matthew Johnson. Matthew is not only one of VPDM Digital’s 2014 student interns, he’s also a fourth year Brock University Student, specializing in Business Communications. Matthew is will answer the question of What Are Twitter Cards? He’ll also explain what they are exactly, how you should strategically

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