This week Pinterest stepped up their A game when it comes to the site actually being good for businesses bottom lines and not just referral traffic to their website. In a post on the Pinterest Blog they announced Rich Pins.
What Are Rich Pins On Pinterest?
Rich Pins provide product information, pricing, availability, where to buy – are you ready for this? All in real time. It’s incredibly useful information for the user if they are browsing or if they are in the market to buy. Rich Pins on Pinterest have now made it easier for “pinners” to buy your stuff. Doesn’t this sound like an excellent reason why your business needs to be on Pinterest with a solid Content Marketing Strategy?
Here’s how Pinterest defines Rich Pins:
“When pinners find something they love on Pinterest, they often want to act on it. Maybe they want to buy the couch, rent the movie or bake the cookies they see. That’s why we’re making pins better by including automatically updated details like prices, availability, movie reviews and ingredients.”
They’ve also gone deep with Rich Pins and have introduced three different types that have a variety of uses for individual businesses.
What Are The 3 Types of Rich Pins?
- Product Pins
- Recipe Pins
- Movie Pins
=”https://pinterest.com/pinterest/products-we-love/”>Product pins are set up to include real time pricing, availability, and where to buy. Pinterest launched Rich Pins with large brands like Home Depot and Target and many other companies who are currently using this new tool. This doesn’t mean SMBs are left out. Product Pins are available to everyone with a valid Pinterest for Business account.
Do you have Foodies as Fans & Followers? =”https://pinterest.com/pinterest/delicious-eats/”>Recipe pins can help you help your followers make amazing food from recipes found on your website. The Rich Pins provide all the information one would need regarding ingredients, cooking times, and serving sizes. Pinterest has =”https://www.101cookbooks.com/”>101 Cookbooks, =”https://www.bhg.com/”>Better Homes and Gardens, =”https://www.bonappetit.com/”>Bon Appetit, =”https://chobani.com/”>Chobani, =”https://www.countryliving.com/”>Country Living, and others already onboard at launch.
Remember IMDB? Are =”https://pinterest.com/pinterest/lights-camera-action/”>Movie pins Pinterest’s version? I wouldn’t go so far as to say that but Movie Pins reveal info on film ratings, cast members, and reviews. Again very useful info and will drive traffic and business/e-commerce to your website. They have partnered with =”https://www.flixster.com/”>Flixster, =”https://www.netflix.com/”>Netflix, =”https://www.rottentomatoes.com/”>Rotten Tomatoes at time of launch.
How Do I Get Started with Rich Pins on Pinterest?
Let’s assume you already have a verified Pinterest for Business account. If your business is not already set up with a Pinterest account, go here to get started.
“To get started, you’ll need to prep your website with meta tags, test out your rich pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going!”
Here’s how to implement =”https://business.pinterest.com/rich-pins/”>rich pins and make your product, recipe or movie pins more useful.
- Decide whether you want to implement =”https://developers.pinterest.com/rich_pins/#Product”>product, =”https://developers.pinterest.com/rich_pins/#Recipe”>recipe or =”https://developers.pinterest.com/rich_pins/#Movie”>movie rich pins
- Read the documentation here for the type of pin you chose
- Add the appropriate metatags to your site
- =”https://developers.pinterest.com/rich_pins/validator/”>Validate your rich pins, then apply to get them on Pinterest
Keep in mind that these steps aren’t as simple as uploading a Pin. It’s not super complicated either but as Pinterest suggest, getting in touch with your developer is a good idea.
Reason being, each Rich Pin type has different and similar collection methods.
For example, it’s important to note that with Product rich pins, Pinterest uses two collection methods: oEmbed and semantic markup (Schema.org and Open Graph). I like the semantic markup approach but to each his/her own. If I’ve lost you in “tech talk”, I apologize. Don’t worry though, your web person will know what I’m talking about.
Why Should I Use Rich Pins On Pinterest?
If you market to women that’s a good enough reason to be making use of the value provided by Rich Pins on Pinterest. As of 2012, 83% of global users were women.
It’s not all female dominated anymore though. Note this shift: In Britain in March 2012, 56% of the users were male – and younger than in the US where the typical age rage for men on Pinterest is 35-44.
Pinterest is experiencing amazing growth. In January 2012, =”https://en.wikipedia.org/wiki/ComScore”>comScore reported the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break through the 10 million unique visitor mark.
Finally a timely fact due to the recent $1.1 Billion purchase of Tumblr by Yahoo!, In August 2012, Pinterest overtook competing micro-blogging site Tumblr for the first time in terms of unique monthly visitors, clocking in at just under 25 million. In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users.
Get on Pinterest and use Rich Pins! If you need help, call or email me.