Google’s On Page SEO Ranking Factors
One of the most important SEO trends to follow, in my opinion, are on page SEO ranking factors. How much attention do you pay towards your on page SEO tactics?
See the thing is, Google’s search ranking factors change all the time. According to Moz, one of the leaders in SEO and inbound marketing, Google makes at least 500 changes to its search algorithm each year.
The point is, SEO is changing every day.
Gone are the days of link building, keyword stuffing, and black hat SEO tactics. These days, your SEO should focus on content marketing, social SEO, social media engagement, and publishing regular, high quality, fully optimized blog articles on your company website.
If you’re not currently doing your website optimization yourself, and you have a local SEO company or consultant handling your SEO strategy, you should ask them specifically about the on page SEO tactics they’re using.
How Important is On-Page SEO This Year?
I got to thinking, with all these changes in Google’s search algorithm, coupled with many regular updates that reward sites with high quality content and punish sites with low quality content and “spammy” incoming links, how does this affect the on page SEO strategy we use with our clients?
Sure enough, other SEO companies and web optimization consultants were thinking the same thing. This thread on WebmasterWorld.com, started by martinibuster (Roger Montti), lists a variety of on page rankings factors that are important in 2015. The thread also includes on page factors that may not be so vital this year. This is martinibuster’s list which began the thread.
Google’s SEO On-Page Ranking Factors For 2015
> The On Page SEO Tactics That Matter Now:
- User experience metrics (all of them)
- Shorter title tags
- Original content
- Engaging content that provides an answer*, teaches, informs, is useful, delights
- Original images
- Quality site design
- Descriptive meta description
* I love this description of “engaging content that provides an answer”! Reason being, I tell my team every week, if not every day:
From a high level perspective, when creating content, think of what the user types into the search box as a question, and then create optimized, high quality content, that answer that question completely.
> The On Page SEO Tactics That Don’t Matter As Much:
- Focus on longtail phrases
- Focus on ranking for specific keyword phrases
- Lean code
Comprehensive Keyword Research for On-Page SEO
I have to agree, the list of SEO tactics that matter is bang on. For example, I’m a huge believer in user experience (UX) and am surprised how many business owners aren’t focused on UX as part of their website marketing strategy.
Just think of how much UX matters when your on a site on your smartphone or other mobile device. If the experience isn’t seamless, pleasant and trustworthy, and you’re having to pinch and zoom on an unmobile-friendly website or app, you’re not sticking around long.
When users land on your website and have a poor experience navigating the site and consuming your content, this leads to increased an bounce rate in your website’s analytics. Google views this as a poor quality signal and therefore harms your search rankings and overall SEO.
However, one thing I do disagree on are the importance of keywords, still in 2015 and beyond. After all, people will always use keywords and phrases when they are searching (typing of voice). Plus Google spiders will always need to “read” or crawl websites for descriptive metadata and html text, in order to determine the quality of the content on that webpage.
Having said that, I do believe that keywords aren’t as important as they once were – in a keyword stuffing sense.
I still stand strong in the practice of starting content creation with some basic keyword research – long tail specifically – just to uncover as much data as possible on what keywords and key phrases our target consumers are using when searching for an answer(s) to their question(s).
So what have we learned about on page SEO and how it plays in to Google search ranking factors in 2015? The best way for me to sum things up is to say:
- keep it simple, less complicated
- keep it high quality – both the UX and the content on your website
- never give up on a strong keyword strategy for your all of your website content
- use that keyword strategy in your on page optimization – title tags, meta descriptions, as well as all image alt & title attributes.
Now it’s your turn. What do you think are the most important on page SEO ranking factors for 2015?
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* Featured Image Source