The Battle of The Search Engines
Mark Zuckerberg says that Facebook will go head to head with Google in order to dominate search. That’s right, Facebook now wants to be the world’s biggest and baddest search engine.
Last week, on his Q4 2013 earnings call, Zuckerberg spoke with Wall Street analysts to discuss where Facebook’s business is headed in the near future.
According to Business Insider, Zuckerberg pointed at three facts about his company that the media hasn’t reported.
1. “Facebook has a bigger “index” of data on hand than any other search engine.
2. Facebook’s artificial intelligence unit is working to make that data available through Graph Search, Facebook’s search engine.
3. The final product will be rolled out on mobile devices so that people can ask Facebook for advice and solve their problems using voice recognition on their phones.
The caveat here is that this effort will take 10 years, he said.”
Google Search vs. Facebook Graph Search
This whole “Facebook will take on Google for search” thing came up after Zuckerberg was asked about Graph Search. Let’s face it, Facebook Graph Search is decent but isn’t great. It’s all wonky to use and there have been several unflattering reviews. Even if you know how to optimize your content for Graph Search, the whole User Experience (UX) needs work.
When you look at the difference between the two, Google’s search superiority becomes very clear. A Google search will serve up the desired results for targeted keywords. Us users love that.
Graph Search on Facebook is more so designed to help you find answers to questions that you’d be looking for from your friends or close connections that you trust. For example, “Which of my friends have been to Niagara Falls?” or “What are the best restaurants in Toronto?”
When discussing Graph Search on Facebook, Zuckerberg said:
“So the first release indexed more than a trillion connections between all the people and interests and events and groups and things that everyone was connected to. The second release that we did recently was around all the updates. So there are more than a trillion status updates and unstructured text posts and photos and pieces of content that people have shared over the past 10 years, and indexing that was a really big deal, because as the number of people on the team who have worked on web search engines in the past have told me, a trillion pieces of content is more than the index in any web search engine.”
Did you notice that last sentence? He said “a trillion pieces of content is more than the index in any web search engine.” He said “any web search engine”. You know he’s talking about one web search engine only – Google.
This looks to be a super fun and entertaining battle to watch as it unfolds: Facebook vs. Google for web search engine domination!
To read more on this epic search war, read this article on Business Insider.
Do you think Zuckerberg and the team at Facebook have a shot at going up against Google for search?
Sound off in the comments below!
Photo: Justin Sullivan/Getty Images