How to Get Your Site Indexed by Google…Fast
When launching a new website for your business or for your client’s business one of your first concerns should be your site’s search rankings and your existing SEO strategy. Asking yourself, how do I get my website indexed by Google asap is a good start, but having a good answer is much better.
So how do you get your new, or existing website, to the number one position on Google for your targeted keywords?
If any SEO company in Toronto or any SEO company in Niagara is offering you professional SEO services that will get you ranking “at the top of Google” or promising to get you “first position” rankings, you should beware.
As Neil Patel says “Today, the SEO game is much different. You can’t guarantee or get first-page ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.”
Yes guy! The secret to our SEO strategy is just that and a little more. Our approach to digital marketing strategy revolves around the user first, and then the search engines. In that order.
Smart digital marketers will most definitely understand that the new approach to SEO starts with creating a fully optimized, content-driven, user-focused strategy. In fact, this is the very way you can get your website to be indexed and ranked by Google in a relatively shorter time period.
How To Make Google Index My Site Faster
It almost feels like getting your site to rank on Google faster is like some sort of great digital marketing or SEO secret. If that’s what you think, you couldn’t be further from the truth. It’s actually just common sense.
Let’s start by breaking down 4 common sense SEO tactics that will help Google to index your new website faster.
Tactic 1: Bake In a Solid Foundation for Your SEO Strategy
I can’t tell you how many websites I’ve completed SEO Audits on that have absolutely no bare bones and basic website optimization (SEO) built into the the code. Why would any professional web developer launch a site or hand it over to the client, get paid, and have no SEO optimization on the final website?
I’ve seen inexcusable tragedies such as no optimized metadata, duplicate page titles and meta descriptions, missing alt and title attributes (tags). How is anyone going to find the website?
On more than one occasion, I’ve audited websites that didn’t have a sitemap let a lone websites that haven’t submitted their sitemaps to Google,directly.
Lemme ask you, how are Google spiders going to find your website if you don’t have a sitemap and if you don’t submit one to their search index?
How To Bake in SEO From The Start
Use a SEO friendly theme.
- Make sure this theme has a easy to manage content management system (CMS). I recommend using a WordPress CMS.
- Chose a mobile-friendly theme. According to this article, Google says if your site it’s mobile-friendly/mobile-responsive and doesn’t meet Google’s Mobile Friendly Test Tool, it will not be as likely to appear in mobile search results.
- Install a reputable SEO plugin. We use the Yoast SEO plugin in our shop and for our client’s websites. However, don’t get it twisted. The plugin itself doesn’t “do” any SEO for you. It does make it easier, and quicker, for a professional SEO to optimize your website using this tool.
Tactic 2: What Are You Targeting?
Ok so you hired professional SEO services and now have a new website with a solid website optimization strategy. Hopefully, you also have a relevant content marketing strategy to produce high quality content and populate your new website or blog.
If you haven’t done this already – during the website build phase – you need to define exactly what topics you are targeting your content towards. You want your website content to rank on Google for a set of specific topics and keywords.
Make that step one. Figure out who you need to be speaking to, what challenges, issues, or questions they may be looking to solve. Choose a list of topics as well as short and long-tail keywords you want to rank for.
These days, long-tail keywords are a huge part of my SEO strategy. Users are getting more and more specific with the search terms they’re using when trying to answer a question, book a room, buy a product, or solve any query.
What is the Difference Between Short-tail and Long-tail Keywords?
Typically, SEOs define a long-tail keyword as a relevant phrase that has 4 or more keywords. If you’re looking for your website to pack a punch with SEO and to get an edge over your competitors in search rankings, I highly recommend an SEO strategy based on relevant long-tail keywords.
Long Tail Versus Short Tail Keywords
Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords.
An example of a long tail keyword is something like ‘Small Business Web Design in Toronto’ while a short tail keyword is something like ‘Web Design’ or ‘Web Design Niagara”.
So how important are long-tail keywords for your website optimization? Did you know that more than 80% of all organic traffic online come from long tail search queries? That should answer the question of importance of long-tail phrases in your SEO strategy.
For more details into the difference between short-tail and long-tail keywords, see this article on MarketingHub.
Tactic 3: Execute Your Content Marketing Strategy
You may get tired of hearing this but that doesn’t make it any less true. Content is vital to your SEO and website optimization. Period. People search Google or look to social media platforms looking for “content”. You do this everyday and may not even realize it.
Today’s most powerful SEO tactic is to produce relevant, high quality content, published on your website regularly, and shared via social media platforms. It’s that simple. It’s also that complicated.
I’ve always recommended all client’s who are launching a brand new website, to ensure that they populate their website with useful optimized content – before the website goes live. The problem is some client’s are in a rush to get their site launched, regardless of it being ‘thin’ with optimized content.
“The most powerful way to propel your site to the top of the SERPs is by developing a lot of content before you let your site get crawled and indexed.” – Neil Patel.
From my experience, the above quote is truer than true. Think about it this way – If you launch your website with a ton of useful and relevant content, Google can more easily determine the content quality and user experience of your website as a resource for certain search terms.
This gives your business and website a much better chance to be seen as relevant for your targeted short and long-tail topics and keywords.
If your website content begins getting shares through social media, this provides further proof – “social proof” – to Google, showing the search engine that users find your content useful, relevant, and share-worthy.
How Long Should Your Content Be?
Through the years (I’ve been doing SEO since 2004), I’ve read many different reports discussing the optimal length of a piece of content, specifically, blog articles. Originally it was said that Google likes long form, detailed content on webpages, 2000-3000 word articles.
A few years ago, I read many SEO experts saying that web pages should have a minimum of 300 words. Around that time other studies I read said that blog articles should be 600 words. So which is it? How long should a blog article be in order to be indexed by Google as high quality content?
These days, SEOs and content marketing experts are saying long form content provides a significant impact when it comes to search results. Google is clearly back to thinking high quality articles, that should rank high, are a minimum of 2000 words.
Search experts, Moz conducted a study into content length and measured both an article’s word count and it’s corresponding web page’s search ranking and guess what they found?
The 2000+ word articles that were published all received better indexation, higher ranking, as well as a significant quantity of backlinks. As any good SEO will tell you, these are all required elements for your website to rank successfully.
Tactic 4. Amplify Your Content With Social Advertising
So now that you’ve optimized your new website, for the search engine and the user, right from your website build phase, you’ve figured out what you’re targeting and you’ve written long form, high quality content, it’s time to promote it.
Sometimes, in order for your content to be “read”, crawled, or get indexed into Google’s algorithm, it needs some proof that the content is relevant to your targeted search query/long tail keyword phrase.
Relevant, and sometimes influential users, need to “read” your content and share it in order for Google or other search engines to view it as credible. This is a concept of social media shares (which can be considered quality backlinks), being used as a ranking factor by Google is known as “social signals”.
Whether or not social signals are in fact a ranking factor is up for debate in the SEO world. Mike Blumenthal from Blumenthals.com gives his latest advice on the latest changes in local search, optimizing a company’s web presence for local search while leveraging social signals in this video.
The Wrap – So How Do I Get Google to Index My Website?
To help your website get ranked quickly, here is what you should do:
- Create at least 25 website pages populated with lots of content. Nothing half-assed. In 2016 and beyond, a quality web page will have relevant, optimized, long form content.
- Each page’s content (blog article, services, about, etc) should be tightly focused on relevant high-quality topics and optimized for your target audience.
- Always use primary keywords/phrases in your page titles. Note that semantic variants of your primary keyword is highly recommended. This helps you avoid keyword density or keyword stuffing issues.
- As I mentioned off the top – long form content is key. As are long tail keyword phrases. You should do your absolute best to create useful content that is at least 2000 words long. Gone are the days of short form content (600-800 words).
- Execute a strategy to amplify your quality content via Google Search and your social media platforms. Some combination of Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat, depending on your audience, are all highly relevant social media platforms where many people spend much of their time each day.
If you’d like some help with your SEO game and overall digital marketing strategy, i’d be happy to share my experience and expertise with you and help grow your business. Reach out and let me know about your biggest SEO challenges and let’s get started overcoming every one of them.