Why You Must Blog Smart In 2013

blog smart in 2013

I’ve been involved in digitally marketing and digitally promoting tangible and intangible products and services since 2004 starting with MySpace and a bit of Friendster. As far as my personal social profiles, the furthest I got was a decent and updated daily MySpace personal profile page. I have a profile on pretty much every decent social network but only post to twitter daily, LinkedIn a few times a week, and update this site a few times a week. Other than that, I don’t regularly use any other social network for personal use.

Having said all that I use social media pretty much all day every day when managing my various client’s digital strategy. I participate and post almost daily to every major social network. I also manage and post on a couple of client blogs. BUT…I AM YET TO START MY OWN PERSONAL BLOG.  Till now…It’s time for me to build my “personal” online presence dammit!

I decided I would commit to blogging in late 2012. There’s a ton of sites and posts out there to help you with any level of blogging you’re at. From beginner’s to super-pro’s. One of my favs for a few years has been For Bloggers By Bloggers. Those guys have some fantastic useful advice everyday. Do yourself a favour and subscribe to their newsletter.

Anyway, SearchEngineJournal.com has tips of why you must blog and how to be smart about it. Here are a few. Be sure to follow the link at the bottom and read the rest.

“Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013. These two big-picture 2012 developments are what have elevated business blogs from optional to essential.

Why You Must Blog in 2013 

1. In an uncertain SEO world, blogs are a reliable constant.

Google is clamping down hard on link acquisition gamesmanship, so much so that SEOs and publishers have a hard time figuring out the difference between a good link and a bad one.

In addition, Google Analytics no longer displays keyword information from logged-in users. This “not provided” data means that a significant chunk of a site’s keyword data (upwards of 30% on average and growing) is no longer available to help evaluate the effectiveness and future strategy of an SEO program.

Finally, search is no longer monolithic. At the user’s command, SERPs can be standard, personalized, or restricted to certain types of content such as news and video. What’s more, Google changes up SERPs based on the user’s geographic location.

Why do business blogs thrive in this environment?

  • Blog posts add relevant, authoritative content to a site – something that Google always wants to see. What’s more, posts (assuming they are well written, authoritative, relevant, and useful) encourage visitors to stay on the page and click deeper into the site rather than bounce – activities that contribute to better rankings.
  • By participating in the new =”https://plus.google.com/authorship”>Google Authorship program, the authoritative value of blog content (onsite and offsite) is further enhanced.  And =”https://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557″>rel=”author” links are most natural when used in connection with a blog post; and for SEO, it’s all about being natural: natural links, natural language.
  • By guest posting (i.e., writing posts on other blogs), a firm can obtain relevant and authoritative links – something not so easily done these days. It’s easier to develop guest posting opportunities when a firm has its own blog.
  • Blog posts broaden search visibility because they tend to perform well in standard search results, personalized results, and various segmented search options. Posts also attract social shares and generate social media site traffic. =”https://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings”>Social shares are correlated to rankings.


2. In a mashed-up marketing world, all roads lead to blogs.

Read the rest of the post here.